02/08/2013
The new shirts feature the logo of Bishop Grosseteste University (BGU) which entered into a new strategic partnership with the club in March.
Under the terms of the three-year agreement BGU is a leading partner of the football club and the university's new lions logo will appear on Lincoln City's home and replica shirts for the next three seasons.
The club and BGU will work closely together on a number of initiatives, including Football in the Community work, placement opportunities for BGU students and partnerships between the football club and BGU's sports courses.
BGU will also work with Lincoln City Sport and Education Trust to support its work with children and young people in the local area.
"It's great to see our emblem displayed on Lincoln City's shirts for the new season," said Rob Jones, Director of Enterprise at Bishop Grosseteste University.
"We're hoping that the BGU lions and the Lincoln City imp can strike fear into the opposition throughout the coming season!"
Russell Moore, Lincoln City FC Commercial Manager, added: "We are delighted to unveil our new home kit which reflects our new partnership with Bishop Grosseteste University.
"This agreement will benefit both the club and the city of Lincoln, with both of us having a proud history and a vision for success.
"We are confident BGU will be an excellent partner for us and we are looking forward to building a strong working relationship with them."
2nd August 2013